Thursday 8 September
2.15pm - 3pm, Seminar Room 2
Social Media horror stories – what we can learn
Social Media: it brought down Cadbury, caused Chrylser to drop the “f-bomb” and was the vehicle for a major attack on Adidas.
Xplore invites you to huddle around the dim light of a projector bulb and share spine-chilling tales of the social media slips that sent some of the world's biggest brands into reputation tailspins. Learn what they did wrong, how to formulate your own social media crisis plan and why simply abstaining from social media will not protect your brand.
This informative, fun and interactive presentation will give your business the starting tools required to help protect your online reputation (whether you're an individual or a business).
Visit Xplore at booth 48 + 49

