Smoking makes you Sexy - Hamish White www.tanked.co.nz

Branding is so much more than a logo. Hamish White speaks of the growing importance of treating your brand as your organisations single largest asset. Branding, among other things, is about perception – perception is reality, and the greatest product in the world won’t overcome a competitor who has won the perceptual race.

A little on Hamish White:
Hamish studied marketing at Victoria University and went on to a successful career operating as a practitioner in the field in the finance and telecommunications sectors. Prior to setting up his own agency, Tank Marketing & Design, Hamish’s last corporate role was heading Telecom’s consumer division of marketing – New Zealand’s largest marketing department. He was at the forefront of the proliferation of EFTPOS in New Zealand and then the onslaught of reward programmes, working closely with Visa, MasterCard, Air New Zealand and Qantas. Later he was at the heart of the mobile phone wars that we all witnessed in the late 1990’s through to the early 2,000’s.

Hamish White
TANK Marketing & Design
www.tanked.co.nz